Larissa de Macedo Machado, known professionally as Anitta, is a Brazilian singer, songwriter, actress, and businesswoman who has become one of the most influential Latin pop stars worldwide. From humble beginnings in Rio de Janeiro, Anitta has transcended cultural and linguistic barriers to carve out a prominent international career, combining music success with savvy entrepreneurship and social activism.
Anitta Early Life and Background
Born on March 30, 1993, in the working-class neighborhood of Honório Gurgel, Rio de Janeiro, Anitta grew up in a modest environment. Raised by her single mother, Míriam Macedo, alongside her brother Renan—all of whom have played an essential role in her career—Anitta was exposed early to music and performance. Her mother instilled in her a strong work ethic, while her grandparents nurtured her passion for singing, beginning with church choir performances at the age of eight.
Despite financial challenges, Anitta was an ambitious and determined student. She pursued English lessons from a young age and later completed a technical course in administration, though her primary passion lay in music and entertainment.
Anitta Career Breakthrough and Rise to Stardom
Anitta first gained attention by posting music videos on YouTube in 2010, which led to her discovery by producer Renato Azevedo of Furacão 2000. Her debut single, “Meiga e Abusada,” released in 2012, quickly made waves in Brazil’s music scene. Signing with Warner Music Brazil soon after, she released her self-titled debut album in 2013, which featured the smash hit “Show das Poderosas.” This song became a national anthem and propelled her to overnight stardom.
Over the next few years, she released successful albums such as Ritmo Perfeito (2014) and Bang (2015), blending Brazilian funk, pop, and urban genres that captivated audiences throughout Latin America. Notably, her 2016 single, “Sim ou Não,” became one of Brazil’s most played tracks.
International Success and Global Impact
Anitta’s ambition and versatility led her to target the global market. She expanded her linguistic repertoire by recording music in Portuguese, Spanish, and English. Her trilingual 2019 album Kisses and subsequent singles showcased collaborations with international stars such as J Balvin, Madonna, and Maluma.
In 2022, her album Versions of Me, executive produced by Ryan Tedder, further cemented her global appeal, breaking records by becoming the first Brazilian album to surpass one billion streams on Spotify. The single “Envolver” especially skyrocketed her international reputation, making her the first Brazilian female solo artist to win an MTV Video Music Award.
Entrepreneurial Ventures and Business Success
Beyond music, Anitta has proven herself a formidable businesswoman. Her ventures include launching her own beauty brand, endorsing luxury fashion houses, and actively managing her image and career strategy. Known for her hands-on approach, she personally oversees many aspects of her marketing, showcasing an impressive blend of creativity and entrepreneurial savvy.
Anitta Net Worth, Lifestyle, and Luxuries
Anitta’s hard work has translated into significant financial success. As of 2025, her estimated net worth is approximately $40 million, accumulated through her music royalties, concerts, endorsements, and business endeavors.
Her taste for luxury is reflected in her impressive car collection that includes high-end models like a BMW X6, a Mercedes-Benz G-Wagon, and a Range Rover Velar. These vehicles align with her bold and glamorous persona.
Anitta owns a beautiful mansion in Rio de Janeiro, situated in an exclusive neighborhood that offers privacy and scenic views of the city and ocean. Her home features modern architecture, a large swimming pool, and state-of-the-art entertainment amenities—perfect for a global superstar’s lifestyle.
Anitta Personal Life and Philanthropy
Anitta is open about her personal life, including her bisexuality and her passionate advocacy for LGBTQ+ rights and feminism. She uses her platform to address social issues, promoting equality and inclusion within Brazil and internationally.
Additionally, she participates in charitable causes, supporting education and empowerment programs in underprivileged communities, especially focused on youth and women’s rights.
Anitta Artistic Style and Influence
Anitta’s music is a dynamic fusion of Brazilian funk carioca, pop, reggaeton, trap, and EDM. Her seductive and energetic performances are marked by powerful choreography, vibrant visuals, and an unapologetically confident image that challenges traditional norms.
Her multilingual hits allow her to transcend language barriers, earning her dedicated fans worldwide. Anitta is now regarded as a cultural ambassador for Brazil, showcasing its musical richness on the international stage.
Anitta Recent Projects and Future Outlook
In recent years, Anitta has continued to produce hit singles and collaborate with major artists globally. Her 2025 collaborations include global stars like The Weeknd and South Korean group Tomorrow X Together, breaking new ground in Asian markets.
She also embarked on the “Ensaios da Anitta” tour across Brazil, thrilling fans with high-energy shows that blend her dynamic musical catalog with innovative stage production.
Looking ahead, Anitta is poised to expand her influence, focusing on expanding her brand globally, increasing her philanthropic impact, and continuously reinventing her artistry.
Awards and Recognition
Anitta has amassed numerous accolades, including multiple MTV Europe Music Awards, Latin American Music Awards, and Billboard Latin Music Award nominations. She has also set Guinness World Records and is often cited by Forbes and Billboard as one of the most influential Latin artists worldwide.
Conclusion
Anita’s life proves that no matter how difficult the circumstances are, if you have the passion to fulfill your dreams and the zeal to work hard, you can conquer the world. Starting from a small neighbourhood, today she has become the pride of Brazil and the queen of Latin Pop all over the world. Her journey is an inspiration for the coming generations that with talent and hard work, anyone can become a global icon.
